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Press Release by KnowledgeLabs News Center in Employment/Careers
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First Business Leadership Book "Dot Zen" from Asia Based on Non-Aggressive Zen Principles Condensed from 30 Years of Collective Experience Between Authors Dr Seamus Phan and Ter Hui Peng
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This press release is about: business, management, techniques, leadership, marketing, authors, internet, experience, corporations, seamus, publicity
2003-12-17, KnowledgeLabs News Center - Dot ZEN, which condenses 30 years of experience between the co-authors Dr Seamus Phan and Ter Hui Peng, presents an educational and practical approach to Zen ideas with action steps, insider`s tips and secrets to growing businesses through entrepreneurship, leadership, customer service, total quality, marketing, publicity, public relations (PR), human resource management (HRM), and Internet technology.SINGAPORE (PRWEB) December 17, 2003 -- Contrary to many management philosophies such as the “Art of War” that talks about highly aggressive techniques, the first Zen-centric business leadership book, “Dot Zen” (ISBN 981045645X) has been launched in Singapore, by co-authors Dr Seamus Phan and Ter Hui Peng.
Dot ZEN, which condenses 30 years of experience between the co-authors, presents an educational and practical approach to Zen ideas with action steps, insider`s tips and secrets to growing businesses through entrepreneurship, leadership, customer service, total quality, marketing, publicity, public relations (PR), human resource management (HRM), and Internet technology.
While many business leadership books originate from the West, Dot ZEN brings about a fusing of Western and Eastern theories and cases. Renowned business speaker and motivator Michael A Podolinsky noted, “Combining the wisdom and philosophy of Buddhism, martial arts, and real-world case studies from Asia, Dr. Seamus Phan has again given us a book that educates, entertains and entices. A MUST READ for anyone looking to think out of the Western box and into Eastern success thinking!”
Why “Dot ZEN”?
According to co-author Phan, who has tried many management philosophies in his career and consulting, most of what’s taught in business schools, by “gurus”, or adopted in large corporations, tend to center on aggressiveness. This may be due to the quarterly-driven financial accountability insisted by impatient shareholders and dictated by market forces. This in turn may have led to many incidents of unfair trade practices, financial inconsistency, and even organizational collapses.
Can there be a more moderate path for business people and entrepreneurs? Phan thinks so. “For example, some of the modern Zen principles center on ethics and compassion, two missing links in many business operations. Until the colossal financial scandals were uncovered, many corporations ran on aggression and adhesion to quarterly results. Now there is a return to sanity as corporations go back to their roots of ethical leadership. At the same time, the best motivator to your employees can no longer be stock options and sky-high salaries. Employees are looking for compassionate leadership as a more lasting motivator to perform and excel, much as talents in children are brought out by inspiration, and not by punishment.”
Bestselling author of “UP Your Service!” Ron Kaufman commented, “Dr. Seamus Phan marries global business, eastern culture and Buddhist philosophy in a diamond text that will open your eyes, ease your mind, AND make you lots of money! What a winning combination! Each lesson is powerful, positive and profound. Buy this book now. Study it like no other. Apply what you learn - and watch the beauty of YOUR life unfold.”
What’s covered in the book
The 200-page book is separated into 6 key sections: Business, Service & Quality; Marketing & Sales; Publicity; Branding; Leadership & Managing People; and the Internet. Each section opens with an opening philosophical chapter of a single Zen idea that frames the section, and allows the reader to embed that idea into everyday management practices.
Dave Rogers, investorpreneur and executive coach said, “Dot ZEN challenges the status quo in global management practices and provides a revolutionary practical strategic approach! Carefully crafted blend of Asian case studies with the sound, proven methodologies from applied Zen teachings. A real gem and a MUST READ!”
Under the section “Business, Service & Quality”, the authors provide tips for business people and entrepreneurs to make 1-minute elevator pitches, a fast-track business plan, how to identify the right venture capitalists and bankers to work with, service improvement techniques, usability, and collaboration.
In the section “Marketing & Sales”, the authors provide tips on how ancient techniques can work in marketing, the use of business stationery, direct mail techniques, email techniques, co-opetition, powerful presentation techniques, and print production techniques to save money.
In the section “Publicity”, the authors discuss the mechanics and techniques of publicity, and how best to communicate with the media and deal with a crisis.
In “Branding”, the authors elaborates that branding is not just about a logo or visual looks, but needs to go beyond visual impact to embrace “spirit”. The authors weigh the importance of rejuvenating aging brands, and how best to brand CEOs and employees.
In “Leadership & Managing People”, the authors present techniques to hire and keep quality employees, and to employ ethical and compassionate leadership in a successful business. Techniques on how to facilitate and run great meetings are discussed.
In the section “Internet Survival Tips”, the authors present field-proven techniques for Internet security, spam and virus protection, online searches, online branding, and more efficient web site designs using templates and style sheets.
For more information on the book, please visit www.DotZen.com.
About the authors
Dr. Seamus Phan
Seamus is a consultant in vertical domains such as the Internet, Internet security, knowledge management, customer service, and high-tech marketing, with more than 16 years of professional and consulting experience. He is a keynote presenter, workshop and meeting facilitator, accredited journalist, and consultant to corporations, government agencies, and at events. He is a successful entrepreneur of information and services businesses. He has been involved in designing and delivering multi-million dollar training projects for clients, as well as re-engineering multinational corporations and practices in knowledge management, Internet, marketing and human resource development (HRD). He holds a doctorate in business (quality management), and is an adjunct professor in media studies and sustainable development. He also conducted patent-pending biotech research in the areas of autoxidation. His credentials and portfolio can be found at www.KeynotePresenter.com.
Ter Hui Peng
Hui Peng has worked in the media industry over a decade, having been regional manager for Asian Business Press (now CMP Media, the leading trade publisher). She now leads the PR practice of McGallen & Bolden Group, a publicity and training firm that has been an Intelligent20 Finalist. She has deep industry experience in the entire spectrum of marketing, including high-tech marketing, Internet content management, publicity, public relations (PR), training and development, direct marketing, seminar and event management. She has consulted for hundreds of high-tech and other clients, including bestselling authors, leading branding and management consultants. She teaches media training camps and other publicity-related programs. She holds a Masters degree in Training and Development (Leicester), and is a member of the Public Relations Society of America (PRSA).
Source: PR Web™
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